How to use twitter to promote your onlineshop – part 2

In the last article we have asked ourselves a few questions about twitter and if it fits to your product- and marketing environment. Now you might want to have some tips how to use twitter for your marketing/e commerce endeavors. Here you go:

1. Be useful!
There is nothing worse than sending out useless links to products noone was interested in in the first place. This is nothing less than spam, so don’t do it! If you want to use twitter, make your information useful. This means i.e. sending out gift coupon codes which will give your customers 5% off of their next purchase. For one many might retweet your offer due to its usefulness to everyone but it will also give you a great way to track your success on twitter if you use a special keycode. (mehr…)

How to use twitter to promote your onlineshop – part 1

Twitter has been a phenomenon for some time now - at least for us early adopters who play around with every new tech or application we can find. Although there have been some discussions about whether or not twitter has reached the masses, with just a few million users I think this is hardly the case…yet. Nevertheless twitter has been hyped as the new thing and I have to admit that I enjoy using it very much. And so do all the marketeers and social media specialists out there, proclaiming twitter as THE new tool for social media marketing. That begs the questions - is twitter really relevant when it comes to effective marketing? Lets see… (mehr…)